Privacy Policy

Privacy Policy

Soft Essentials ("we," "our," "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and share your information when you visit our website, purchase our products, or engage with our advertisements on platforms such as Meta (Facebook and Instagram), Google, TikTok, or other channels. It complies with the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and other applicable laws.

1. Information We Collect

We collect information that you provide directly to us, information collected automatically, and information collected through third parties.

a. Information You Provide

• Name
• Email address
• Phone number
• Shipping and billing address
• Payment details (processed securely through third-party payment processors)
• Account details if you create an account on our website
• Information you provide in surveys, reviews, or customer support interactions

b. Information Collected Automatically

• IP address
• Browser type and version
• Device type, operating system, and unique device identifiers
• Log data, including pages viewed, links clicked, and other browsing behavior
• Location data, where permissible

c. Information from Third Parties

• Advertising platforms like Meta, Google, and TikTok may provide us with demographic, behavioral, and engagement data based on your interaction with our ads.
• Social media interactions, such as comments, shares, and likes on our posts or ads.

2. How We Use Your Information

We use your information to:

• Process and deliver orders, including confirmation and updates.
• Provide customer support.
• Personalize your experience on our website and in our communications.
• Conduct marketing, including targeted advertising on platforms like Meta, Google, and TikTok.
• Comply with legal obligations and protect against fraud or unauthorized transactions.
• Analyze and improve our products, website, and marketing strategies.

3. Legal Bases for Processing (For European Users)

Under GDPR, we rely on the following legal bases to process your personal data:

• Consent: When you agree to receive marketing communications.
• Contractual Necessity: To fulfill orders or provide customer support.
• Legitimate Interests: For fraud prevention, analytics, and targeted advertising.
• Legal Obligation: To comply with tax and other legal requirements.

4. Sharing Your Information

We share your data only as necessary and in compliance with applicable laws:

• Service Providers: Payment processors, shipping providers, and marketing platforms.
• Advertising Partners: Platforms like Meta, Google, and TikTok for targeted advertising.
• Legal Authorities: When required to comply with legal obligations.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Remember your preferences and login details.
• Analyze website traffic and performance.
• Deliver personalized ads on platforms like Meta, Google, and TikTok.

You can manage your cookie preferences through your browser settings or our website’s cookie management tool.

6. Your Rights

a. For European Users (GDPR):

You have the right to:

• Access, correct, or delete your personal data.
• Restrict or object to data processing.
• Data portability.
• Withdraw consent for marketing communications.

To exercise these rights, contact us at  ellen@softessentials.se
.

b. For California Users (CCPA):

You have the right to:

• Know what personal data we collect and how we use it.
• Request deletion of your personal data.
• Opt out of the sale of your personal data (we do not sell personal data).

To exercise these rights, contact us at  ellen@softessentials.se or use the “Do Not Sell My Personal Information” link on our website.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

8. Data Security

We implement robust security measures to protect your personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children.

10. International Data Transfers

For users outside the United States, your data may be transferred to and processed in the U.S. We ensure such transfers are compliant with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with the updated effective date.

12. Contact Us

If you have any questions or concerns, please contact us at:

Email: ellen@softessentials.se

By using our website or engaging with our ads, you agree to the terms of this Privacy Policy.