A story of comfort, confidence, and self-love
In a world filled with uncomfortable bras and unreal expectations, two sisters dared to dream of something more different.
They imagined a bra that would feel like a second skin - not too tight, but neither restrictive to free spirits. That dream became Soft Essentials, a brand dedicated to giving women every reason to feel confident and beautiful, just as they are.
Incredibly soft. Unbelievably supportive.
Our mission is to create incredibly soft, supportive bras, helping women feel free and comfortable in their skin. Comfort is the foundation of confidence, so when you feel good in your body, you can do anything.
Once upon a bra…
Creating a bra that promises comfort and support requires skill and passion. Our co-founder, a Central Saint Martins graduate with 20 years of design and garment development experience, brought this invaluable knowledge to our table.
Using insights from our community through surveys and feedback, we carefully carved out our first prototype—a masterpiece to prove our dedication to making that perfect bra for every woman.
Our Commitment to Women
Comfort First
Soft fabrics, seamless designs, and supportive construction all go into creating our wireless bras that feel as good as they look.
Confidence from Within
With Soft Essentials, you are assured to unchain the power of inner confidence and shine more brightly.
Body Positivity
We believe in a world where every body is celebrated, and we are committed to doing our part to make that a reality.