Finally, a bra that gets you.

Invisible support and all-day comfort. Perfect for everyday wear.

Loved by you, approved by us

Best-selling styles

Soft Wireless Bra
249 kr
Enhance your natural shape with this soft wireless bra, crafted from breathable, silky-smooth fabric. It delivers a barely-there feel while lifting and shaping your curves. With seamless edges and a flexible fit, it stays invisible under clothing for all-day comfort and versatility. Here's what makes it special: Wireless Support: Our 3D silicon drops gently lift and shape so you can move freely. Invisible Comfort: Teardrop-shaped breast pads and a seamless design create a smooth, natural look under any outfit. Stretchy Soft Fabric: Provides a breathable and comfortable fit for any activity. Customizable Comfort: Customize your fit and support with removable cups and adjustable straps. Cross-back Option: Gives added support and stability, ideal for running or yoga. Free Shipping* Good news! Enjoy free standard delivery on orders over: SEK 350 within Sweden €150 within the EU $90 within the USA We ship our products from Sweden, packing each order with love and care. Your support means everything as we work to lower shipping costs for you ❤︎ For detailed shipping rates, check the expandable box below.
V-Neck Soft Bra
299 kr
Dare to dazzle in low-cut tops and dresses. With tear-drop pads for seductive shaping and 3D gel lift for lasting support, this bra smooths and stays hidden—so you can captivate with confidence, effortlessly. Here's what sets it apart: Invisible Support: Our 3D gel technology provides gentle lift and shaping for a smooth, seamless look under even the most delicate fabrics. V-Neck Versatility: The V-neck design offers endless styling options, from casual tees to elegant dresses. Breathable Comfort: Promotes airflow and wicks away moisture, keeping you cool, fresh, and confident all day long. Ultra-soft Fabric: Made from stretchy, soft material that adapts to your body for a personalized fit that moves with you. Seamless Design: Virtually invisible under clothing, making it perfect for figure-hugging outfits or any look you choose. Free Shipping* Good news! Enjoy free standard delivery on orders over: SEK 350 within Sweden €150 within the EU $90 within the USA We ship our products from Sweden, packing each order with love and care. Your support means everything as we work to lower shipping costs for you ❤︎ For detailed shipping rates, check the expandable box below.
Magic Bra Top
329 kr
Simplify comfort with an all-in-one design that removes the need for an extra bra. Silky-soft fabric gently shapes your curves while feeling like a second skin. Perfect for lounging, layering, or light activities, it provides all-day comfort and versatility. Here's why you'll love it: Invisible Support: Our wireless support technology gently lifts and shapes without compromising comfort. Seamless and Breathable Comfort: Practically invisible under clothing, it keeps you feeling fresh and dry all day long. Customizable Coverage: Removable cups let you adjust your coverage and support to suit any occasion. Narrower Shoulder Straps: Designed for a sleek and subtle look that layers effortlessly under your favorite tops and dresses. Perfect Fit Guarantee: Adjustable straps and a pullover style make it easy to wear, ensuring a secure, personalized fit. Free Shipping* Good news! Enjoy free standard delivery on orders over: SEK 350 within Sweden €150 within the EU $90 within the USA We ship our products from Sweden, packing each order with love and care. Your support means everything as we work to lower shipping costs for you ❤︎ For detailed shipping rates, check the expandable box below.

Finally, a bra that gets you.

Invisible support and all-day comfort. Perfect for everyday wear.

The difference is in the details.

Our secret to everyday comfort.

Soft comfort you can feel

Luxuriously soft fabrics for an ultra-comfortable, second-skin feel you'll love.

Support for your natural shape

Lift, shape, and flaunt your natural curves with our tear-drop cups; confidence made easy

Inclusive sizing made simple

Two sizes: One and Plus - because finding the perfect fit should be simple.

The difference is in the details.

Our secret to everyday comfort

Soft comfort you can feel

Luxuriously soft fabrics for an ultra-comfortable, second-skin feel you'll love.

Support for your natural shape

Lift, shape, and flaunt your natural curves with our tear-drop cups; confidence made easy

Inclusive sizing made simple

Two sizes: One and Plus - because finding the perfect fit should be simple.

How Soft Essentials came to be.

In autumn 2022, Soft Essentials was founded by two sisters tired of uncomfortable bras. Every woman we knew had a bra horror story—wires digging in, straps too tight, constant adjustments.

With a co-founding designer trained at Central Saint Martins and 20 years of industry experience, we set out on a mission to create a bra that prioritizes comfort. After months of testing and refining with our community, we’re proud to offer a collection that blends the latest fabrics and technology for everyday comfort and confidence.

The softest support, now in plus sizes!

Every woman deserves confidence and support. Now, more can feel the magic of Soft Essentials.

The softest support, now in plus sizes.

Every woman deserves confidence and support. Now, more can feel the magic of Soft Essentials. Discover the softest support imaginable.

The hype is real. Bra-vo!

See Why Women Are Loving Soft Essentials

Joanna Jansson
★★★★★
"

Love all their products! I've tried several and they are magical. They work well under everything, and now that I'm pregnant, I don't use anything else because everything else is uncomfortable. But I live in these from Soft Essentials 😍.

"
Janet
★★★★★
"

I am very pleased with my Magic Top from Soft Essentials, which fits so smoothly and comfortably, just like a second skin. I'm really super satisfied!

"
Elysia
★★★★★
"

As a plus size woman, this is one of the the best tops I have ever owned. I've never been able to go without an underwire bra, and those days are gone! It is supportive without being too restricting or digging in any areas; the fabric is cooling and soft – it has become my go-to summer top and will certainly continue under sweaters and hoodies come cooler weather! It's so nice to find a brand that caters to curvy women, and I will be buying many more of these!

"

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Subscribe to save 15% off your first purchase, receive updates, access to exclusive promotions, and more.