Finally, a bra that gets you.
Invisible support and all-day comfort. Perfect for everyday wear.
Finally, a bra that gets you.
Invisible support and all-day comfort. Perfect for everyday wear.
Our secret to everyday comfort.

Soft comfort you can feel
Luxuriously soft fabrics for an ultra-comfortable, second-skin feel you'll love.

Support for your natural shape
Lift, shape, and flaunt your natural curves with our tear-drop cups; confidence made easy

Inclusive sizing made simple
Two sizes: One and Plus - because finding the perfect fit should be simple.
Our secret to everyday comfort

Soft comfort you can feel
Luxuriously soft fabrics for an ultra-comfortable, second-skin feel you'll love.

Support for your natural shape
Lift, shape, and flaunt your natural curves with our tear-drop cups; confidence made easy

Inclusive sizing made simple
Two sizes: One and Plus - because finding the perfect fit should be simple.

How Soft Essentials came to be.
In autumn 2022, Soft Essentials was founded by two sisters tired of uncomfortable bras. Every woman we knew had a bra horror story—wires digging in, straps too tight, constant adjustments.
With a co-founding designer trained at Central Saint Martins and 20 years of industry experience, we set out on a mission to create a bra that prioritizes comfort. After months of testing and refining with our community, we’re proud to offer a collection that blends the latest fabrics and technology for everyday comfort and confidence.

The softest support, now in plus sizes!
Every woman deserves confidence and support. Now, more can feel the magic of Soft Essentials.

The softest support, now in plus sizes.
Every woman deserves confidence and support. Now, more can feel the magic of Soft Essentials. Discover the softest support imaginable.
See Why Women Are Loving Soft Essentials
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Subscribe to save 15% off your first purchase, receive updates, access to exclusive promotions, and more.