Our Goal

To create soft essentials that feel good to wear — consciously designed with integrity, for you and the environment.

We choose responsible materials, work with ethical partners, and focus on reducing our footprint.
No greenwashing — just honest progress and quality that lasts.
We stay conscious and committed to improving, because sustainability is our goal.

Our Goal

To create soft
essentials that feel good to wear—consciously designed with integrity, for you and the environment.

We choose responsible
materials, work with ethical partners, and focus on reducing our footprint.

No greenwashing—just honest progress and quality that lasts.

We stay conscious
and committed to improving, because sustainability is our goal.

Safe & Certified Materials

All dyed and printed
knitted fabrics used in our bras and tops are certified to OEKO-TEX®
STANDARD 100
, ensuring they’re free from harmful substances at every
stage—from yarn to finished garment.

We also work with ETKO-certified
suppliers
to ensure responsible textile processing, including:
• Dyeing
• Finishing
• Printing
• Washing & laundering

Recycled Materials

Where possible, we
work with partners certified to the Global Recycled Standard (GRS), Version
4.0
—a trusted certification that verifies recycled content and ensures
responsible chemical use, ethical labour practices, and environmental care.

Our certified materials,
including dyed and printed textiles, contain at least 20% recycled content—a
meaningful step toward more thoughtful production.

Less Waste Packaging

We’ve removed unnecessary packaging like plastic polybags and hang tags. Instead, your items are packed in biodegradable paper bags and boxes, compliant with FSC®️ (Forest Stewardship Council) standards. This ensures all our paper-based materials come from responsibly managed forests.

To help our bras hold their shape during transit, we currently use a PE insert but we’re actively working on a more eco-friendly alternative.

Looking forward

We’re not perfect—but we’re learning and improving. Sustainability isn’t a trend for us. It’s our responsibility.

If you’d like to learn more about our sustainability journey or request documentation, feel free to reach out to us at ellen@softessentials.se. We’re happy to share more and keep the conversation going.

Looking Forward

We’re not perfect—but we’re learning and improving. Sustainability isn’t a trend for us. It’s our responsibility.

If you’d like to learn more about our sustainability journey or request documentation, feel free to reach out to us at ellen@softessentials.se. We’re happy to share more and keep the conversation going.

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